SAP CRM and Customer Experience

S/4HANA for Customer Management

SAP S/4HANA for customer management is an add-on to SAP S/4HANA. This plugin helps you manage your customer relationships and allows you to plan and run functions and processes for different areas such as service contract processing, service order processing, and customer interaction.

SAP S/4HANA for customer management uses selected parts of SAP S/4HANA standard functionality. The capabilities provided by the customer management solution represent improvements to the SAP S/4HANA functional portfolio and are tightly integrated with existing SAP S/4HANA functions.

The customer management solution’s data models are designed to make the most of the SAP HANA database.


The presales process supports the entire presales lifecycle, from an appointment, through the creation of leads and then opportunities.


The service portfolio enables you to manage your service lifecycle, from creating service contracts through processing service order quotations, service orders, and service confirmations.

Interaction Center

An interaction center (IC) is a customer service department within a company whose agents use various
communication channels to handle inbound contacts, such as customer concerns, as well as outbound

Subscription Order Management

Subscription Order Management allows customers to deliver business solutions as a combination of products and services.

Basic Functions

You can use a variety of selected generic tools, components, and features that support you in performing
customer service tasks, including customer interaction.

SAP S/4HANA Public Sector for social services management

SAP S/4HANA Public Sector for social services management helps social services agencies to receive benefit applications from their constituents, determine an applicant’s eligibility and calculate the benefit entitlements.

SAP S/4HANA Utilities for Customer Management

In the interaction center, SAP S/4HANA Utilities for customer management offers service capabilities for the utilities industry. The interaction center agents can use the interaction center as a central point of entry, to search and manage master data as well as to carry out the traditional processes within the utilities industry such as meter reading, bill correction, move-in/out and more.

SAP Customer Experience

SAP Commerce Cloud

E-commerce is an area that has been invested in by all businesses, no matter how big or small, especially in recent years. SAP Commerce Cloud is designed to help businesses get a more effective return on their investments.

SAP Customer Data Platform

SAP Customer Data Platform is an application that helps businesses improve communication by mastering customer expectations. In this way, customer experience is increased and customer loyalty is achieved.

SAP Customer B2B

SAP Customer Identity and Access Management for B2B, also known as SAP CIAM for B2B, was basically developed with the aim of bringing products and services to market quickly and successfully across B2B networks.


SAP Customer Identity and Access Management for B2C (CIAM), which opens the door to placing the right customers in the right location, identifying, converting and retaining them, creates experience and security-oriented processes.

SAP Emarsys Customer Engagement

A satisfied customer means a loyal customer, and help may be needed on how to ensure satisfaction. SAP Emarsys Customer Engagement empowers your organization with real-time, personalized, and omnichannel customer communication capabilities.

SAP Enterprise Consent and Preference Management

SAP Enterprise Consent and Preference Management, also known as SAP ECPM, enables your customers to easily access their profile-related information & data, permissions and preferences and create their own experiences.

SAP Sales Cloud

SAP Sales Cloud, which was previously called SAP Hybris Cloud for Sales in the SAP ecosystem and has been enriched with additional features over time, is basically a CRM solution that uses cloud power.

SAP Services Cloud

Executing interconnected business processes throughout the business increases customer satisfaction and loyalty; In this way, income growth also accelerates.